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<title>Media Motions Media Corner</title><link>http://mediamotions.com/mediamotions/index.html</link><description>Latest Entries</description><dc:language>en</dc:language><dc:creator>hal@mediamotions.com</dc:creator><dc:rights>Copyright 2008 Hal Feldman</dc:rights><dc:date>2008-04-01T14:12:09-04:00</dc:date><admin:generatorAgent rdf:resource="http://www.realmacsoftware.com/" />
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<lastBuildDate>Tue, 01 Apr 2008 14:16:04 -0400</lastBuildDate><item><title>Back To The Rabbit-Eared Future</title><dc:creator>hal@mediamotions.com</dc:creator><category>Original Material</category><dc:date>2008-04-01T14:12:09-04:00</dc:date><link>http://mediamotions.com/mediamotions/page6/files/3c2ecea376be920df802ebec324d3fbf-4.html#unique-entry-id-4</link><guid isPermaLink="true">http://mediamotions.com/mediamotions/page6/files/3c2ecea376be920df802ebec324d3fbf-4.html#unique-entry-id-4</guid><content:encoded><![CDATA[I put the word uncompressed into quotes because often a TV station will have already converted, compressed or otherwise manipulated the original program several times before it is broadcast to you.  For the sake of our conversation, however, we&rsquo;ll assume the signal coming out from a TV station&rsquo;s digital broadcast tower is pristine and uncompressed.

...This will only be exacerbated when we move to DTV/HDTV in March 2009 and they have so much more to cram into the same fixed bandwidth.

...It does so because each local channel puts out an uncompressed signal and your unpretentious (and free from monthly service charges) antenna can pull in that same pristine, full signal for your viewing pleasure.

...So, whether you are buying a 20&rdquo; or 90&rdquo; TV, if you want the best possible picture you&rsquo;ll be picking up an old fashioned antenna with your high tech TV.]]></content:encoded></item><item><title>Is TV Fooling Itself About Its Future?</title><dc:creator>hal@mediamotions.com</dc:creator><category>Original Material</category><dc:date>2008-03-18T16:11:07-04:00</dc:date><link>http://mediamotions.com/mediamotions/page6/files/241b857500d0c02119ac84c5b6ed6b84-3.html#unique-entry-id-3</link><guid isPermaLink="true">http://mediamotions.com/mediamotions/page6/files/241b857500d0c02119ac84c5b6ed6b84-3.html#unique-entry-id-3</guid><content:encoded><![CDATA[Despite the fact that DTV, and specifically HDTV, will likely save the medium of television with their audience, there is a new demographic of television consumers who's need must also be satisfied....  Rather than sit on the sidelines, broadcasters need to more directly program for these devices and, if consumers want it for free, do so in a manner where advertising cannot be skipped.

...Most of all, they need to tell the world that television is the best damn free "lean back" experience they can get&hellip;and with HDTV it's just getting better.

...It's likely that most of the next-gen technology issues will be worked out at the network or group ownership level, so what's a local station to do after they follow the cookie-cutter model of their owner?

...While those closest to the broadcast industry may lament the passing of the "good old days", they should be mindful that the very foundation of what made broadcasting great then will guide the industry back to greatness&hellip;just with a slightly different lean orientation.]]></content:encoded></item></channel>
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